A project in collaboration with Avery Dennison for “Celebra”. We design the tequila from its name to its final image. Inspired by Mayahuel, the Aztec goddess of the maguey. We take her image, her reference to show the legend that intertwines gods, forbidden love and the symbolic transformation of nature of one of the most important drinks in Mexico. Tequila, an eternal drink. We proposed materials and in collaboration with Avery Dennison, Kurz, EM Labels, Graflex and Saverglass we arrived at this incredible result. A premium drink, of the highest range with the best materials that make it an attractive, different brand that represents Mexico in every detail.
Branding & Packaging