Honig

Packaging design and brand identity for the German community in Mexico. We pitched a design that was simple, forceful and eye catching on the shelf, a typographic mark that manages to convey commercial activity. The choice of colors was essential to achieve a premium and high quality product. Honey is a commodity with standard prices, so differentiation was an important objective in the project. This packaging design won a Pentaward, the most important design packaging contest in Europe.