We created the brand, packaging and product design for Mezcal Cuicateco. The goal was to create a premium packaging that showcased Cuicatlán, area where the mezcal is produced. For this, we got inspiration from Cuicatlán's habitat and took the onza and the bat as two symbolic animals from the region. For the rest of the packaging we wanted to mimic the way an agave blossoms, that's why the box opens in the shape of a fan.
Branding, packaging and product design