In Design, the resource of illustration plays a very important role. It tells a story, transmits a concept and makes a difference within the market to encourage new consumers to pay attention to a product. In this project, the illustration with its vibrant colors and organic strokes denotes the Mexican lands, where this product is born. They connote the joy and warmth of the liquor and combine the high quality of the product in a simple, fine and elegant package. Illustration by Lola Argemi
Packaging